Charlotte Sign Company

Vehicle Graphics and Background Color

Deanna Duke — Sun, 17 Mar 2013 20:52:15 +0000

A formerly white truck with a full wrap incorporating their graphical elements

Every once in a while we run into a customer that wishes their vehicle or trailer was a different color so they could simply put some large decals on it. For instance, their trailer is white, but they wish it were black in order to have a dark background to apply large decals to. There are actually two ways to handle this issue if you want to go ahead and change the background color of your vehicle in addition to having lettering or graphics installed. One way is to wrap the trailer first with your desired solid color (or paint it – see our previous post on that), and then apply cut graphics on top of that.

A formerly gold trailer with new vehicle wrap incorporating the graphics

Another way, which may turn out being more cost effective while » Read More

To Wrap or to Paint? That is the Question….

Deanna Duke — Fri, 01 Mar 2013 16:28:39 +0000

A matte black vehicle wrap

If you’re just starting to explore the option of a vehicle wrap, you may be wondering, “Why should I wrap my car instead of paint it?” If you compare “apples to apples” and consider a top quality paint job (we’re not talking about the bargain brand paint jobs you see TV ads for), you can be looking at a price tag that is as much as a decent used car. If done right, the car must be sanded, primed, and then painted, a process which can take up to two weeks. If you skip any of those steps, it results in a much lower price, but you also get a much lower quality paint job which will look awful in a relatively short amount of time. The fact is, just like with vehicle wrap providers, if you’re looking for good quality, the price tag will » Read More

Discover Custom Wallpaper

Deanna Duke — Sat, 23 Feb 2013 21:20:09 +0000

If you’ve ever spent hours pouring over volumes of wallpaper books just to find that nobody seems to be offering exactly what you’re looking for, custom wallpaper may be the solution for you.

So why would you want to use a custom-printed wallpaper, and how is it alike or different from wall mural material? Just like adhesive vinyl used for wall murals, custom wallpaper can be printed with any design or image that your heart desires, offering huge flexibility in what you display. But unlike a wall mural, custom wallpaper gives you much greater flexibility to choose how you display those images by also incorporating texture. We can print your custom design on wallpapers that look and feel like sandpaper, brick, alligator, leather, linen or even plaster. Instead of having to actually construct a brick wall, we can print a wall that looks a lot like brick but at a fraction of » Read More

How Much Will My Sign Cost?

Deanna Duke — Mon, 04 Feb 2013 16:08:20 +0000

The cost of any sign depends on many factors. One of the first things that we will ask you is “What is your budget?” This is an extremely important first step, as it can steer us towards some options and away from others, but we will only be able to know which options to suggest once we know what your budget will allow. Many people have an idea of what type of sign they like, but they haven’t always thought much about the investment behind it. A prominent sign such as an exterior building sign or an interior lobby sign is meant to be a part of your business for a very long while. Your initial investment will impact your business for a number of years, and it can be one of the best values your advertising dollars will bring you. When compared to television, radio, newspapers, billboards, or direct » Read More

Should I Invest in Vehicle Graphics for my Company Vehicle?

Deanna Duke — Sun, 27 Jan 2013 22:43:53 +0000

Vehicle Graphics Make You Stand Out from the Crowd

Vehicle graphics and wraps are simply a smart company investment. Today’s rules of advertising are changing rapidly, and traditional “push” methods such as print advertising or even television ads are declining. The results are hit or miss at best, so the investment may not have a clear return. In our increasingly mobile society, the methods that are successful at reaching our customer base today are geared towards taking advantage of the short amounts of time that you actually have a customer’s attention, and vehicle advertising fits very nicely into that position.

Even simple door lettering can instantly brand your vehicle

Vehicle graphics and wraps in particular are attention grabbers, and can produce high impact without a high cost. In our Charlotte, North Carolina metro area, these mobile billboards can produce thousands of visual impressions a day, and if you have a fleet » Read More

Banners – A Versatile and Cost Effective Signage Option

Deanna Duke — Tue, 15 Jan 2013 14:59:00 +0000

Banners have evolved tremendously with advances in technology over the years. Advances in material, inks and digital manufacturing equipment and processes make banners even more durable and long-lasting, while also providing high visibility with full color graphics. Placed in a high traffic area, you will find that they are an extremely cost effective solution to promote your business, product, event, sale or even a special message to your employees. Some companies even choose to utilize a number of banners in their production areas to tout a record they are proud of (# of days without a reportable injury), an award winner (employee of the month), or an upcoming town hall meeting. They aren’t just for trade shows, sporting events or grand openings!

Banners

But speaking of trade shows, let’s take a look at a number of different uses for banners as an example of their versatility. First of all, you can have several » Read More

The Versatility of Trade Show Displays

Deanna Duke — Wed, 09 Jan 2013 14:48:56 +0000

Trade show displays come in all shapes and sizes. It’s a good idea to know what is available to you and also how these resources can fit into your overall event and marketing plan. Let’s start with banner stands. They are easily transportable and can of course carry any images or messaging that you desire. They also have a wide range of prices depending on their construction and durability, so consider your purpose and frequency of use carefully. Some are pop-up style made to be used with one image for the life of the stand, and some come with more sophisticated retracting mechanisms and can withstand frequent change-out of your graphics. As in many cases, a higher investment in the short term for a banner stand may pay off in the long run with a much longer life and versatility of use.

Trade Show Displays

Another highly portable option is a » Read More

Change Your Environment with Wall Murals

Deanna Duke — Wed, 02 Jan 2013 14:18:28 +0000

With today’s digital printing technologies and printable materials, the options for wall murals are almost limitless – and this is true whether we’re talking about a commercial or residential environment. These days, if you can dream it up, you can decorate your walls with it!

Wall Murals

How? One way to do this is by using stock imagery from an image library. Another way is to engage the help of a talented graphic artist or professional photographer to create your own high-resolution personalized artwork, or you can use a combination of these methods to create a unique, integrated look all your own. Our talented professional graphic designers at Sign Innovations can step you through the entire process and determine which direction is right for you.

The ways in which you can use wall art vary just as much, and they can range from very simple to complex. Here are some examples:

Showcasing an » Read More

Truck Graphics and Truck Wraps

Deanna Duke — Wed, 26 Dec 2012 16:31:51 +0000

Truck Wrap

Whether you’re just starting a business and own one pickup truck, or you have a thriving business with a fleet of box trucks, you need graphics to advertise your brand message! Have you ever stopped at a traffic light and wondered what business the truck next to you is involved in? It’s just stark white – but to us, it’s a blank canvas that should be taken full advantage of!

A wrap will turn your truck into a moving billboard and let people know who you are and what you do, 24/7. It will expand your customer base and also build your brand awareness and your professional appearance to potential customers. Everyone is on the go these days – why not use the time that you’re on the road to further build your business? According to 3M, even a single intra-city truck can generate up to 16 million visual » Read More

The Changing Face of Church Signs

Deanna Duke — Sat, 22 Dec 2012 15:00:30 +0000

Just like any other organization, churches use signage as a form of advertising, outreach and information. An increasingly popular type of sign used for church entrances and lawns is a digital monument sign. This usually consists of a base and “frame” constructed of real stone or brick, or it can be formed from a resin mold of faux stone.

The Changing Face of Church Signs

A large electronic screen is then fitted to the interior of the “frame”. Through an integrated system, any message can be changed effortlessly from a computer inside the church office, making it one of the most convenient, practical and versatile types of signage for the money. Virtually any message can be programmed and displayed using digital church signs, from encouraging holiday messages or announcements about upcoming events. Because we only use energy efficient LED displays at Sign Innovations, this also results in a very long-lived and » Read More